Driving the Service Experience with Service Digital Media Content

A Smarter Service Drive Experience

Digital glance media transforms the service lane into a streamlined, customer-friendly environment. Deliver pricing transparency, maintenance education, and timely messages that support confident service decisions.

Comprehensive GM Ad Library

Access 50+ professionally produced ads, refreshed monthly to drive engagement and incremental sales

Flexible Customization

Customize brand-approved templates with your service menu pricing, or create original promotions using the Custom Ad Builder

User-Friendly Portal

Update displays and messaging anytime through a simple intuitive online portal

Custom Service Menu

Build your own service menu, edit pricing, move, add or delete services, and add a custom Welcome message

Seamless Tech

Premium 4K displays with ongoing updates, maintenance and upgrades included

Professional Support

Live end-to-end tech support from installation to operation

When Service Decisions Take Shape

See how digital menu pricing, offers and education come together to support smarter service decisions.

Select Your Service Digital Media Options

Select the content plan that best fits the brands you represent, then choose whether you'd prefer to lease or purchase the monitors, players and service options from DCI.

Step 1

Built to fit horizontal and vertical screens.

Step 2

Lease

A subscription program that provides and maintains the latest equipment with no upfront costs.

Best Value

iMR eligible

Premium 4K displays

Warranty through the end of subscription

Live end-to-end technical support

Professional installation

EBE compliant

Equipment updates for active subscribers ¹

No upfront costs for equipment, shipping or installation

All-inclusive maintenance included ²

Content package fee included

Purchase

A traditional purchase program where your dealership owns the players, cabling and monitors, giving your IT staff control of any future updates.

Not iMR eligible

Premium 4K displays

Three-year warranty

Live end-to-end technical support

Professional installation

EBE compliant

Local IT department control

¹ See Terms and Conditions. ² All-inclusive maintenance includes remote monitoring, technical support, software updates, warranty coordination, and replacement of defective hardware under normal operating conditions. It does not include damage caused by misuse, unauthorized modifications, accidents, or external factors.

From Order to Launch

We handle everything from equipment setup to content activation, ensuring a seamless experience.

EBE-compliant Service Area Screens and Media Players Deliver Service Clarity

Enhanced Service Transparency

Build customer trust with a digital menu board that clearly displays your unique service offerings and real-time pricing

Dynamic Revenue Growth

Drive incremental sales using a library of professional, brand-aligned ads updated monthly to keep your messaging fresh

Easy Content Management

Take full control of your narrative by customizing ad templates and exclusive promotions via a simple online portal

Frequently Asked Questions

We're here to help! Find answers to common questions below. Can't find what you need? Contact us toll-free at 1-800-766-5660.

What do IDDN screens powered by DCI focus on in the service lane?

DCI's Customer Success team can help custom-fit digital displays and media players to your service lane and service desk, based on GM IDDN requirements and the size of these areas.

These screens focus on:

• Service promotions and maintenance reminders
• Seasonal service campaigns
• Educational content about vehicle care
• Brand-aligned messaging for service customers
• Competitive pricing based on national retail pricing data

The goal is to drive service revenue, increase maintenance awareness, and enhance the entire service experience.

Are service lane screens and media players iMR eligible?

IDDN participation under the lease model is iMR eligible. This means lease-based payments qualify for iMR reimbursement, helping dealerships offset costs while maintaining digital compliance and enhancing the in-store customer experience.

Can I use existing monitors or media players with IDDN?

To ensure full compatibility with GM requirements, existing media players must be replaced across the IDDN program. However, dealerships may continue using their current monitors, provided they are commercial grade. If additional monitors are added in the future, applicable installation costs for the new equipment will apply.

How do I enroll?

Simply contact DCI Customer Success at 1-800-766-5660, and our team will schedule a free on-site consultation to assess your dealership's needs. We'll provide a tailored quote, and upon your approval, DCI will coordinate installation and activation of your new equipment.

Who do I contact for support, upgrades or changes to my subscription?

DCI provides support for all IDDN subscribers. Whether you need technical assistance, would like to add equipment, or have questions about your participation in the program, our support team is available Monday–Friday from 8 a.m. to 5 p.m. CT.

Technical Support: 1-800-525-2017
Customer Success: 1-800-766-5660

In-Dealership
Digital Network

Questions?
Our Team is Ready to Help.

Toll-free support is available Monday-Friday, 8 a.m. - 5 p.m. CT.

Customer Success

1-800-766-5660

Technical Support

1-800-525-2017

Email Us

GMCustomerSuccess@dcim.com

IDDN is powered by DCI Marketing

IDDN is managed and supported by DCI Marketing in partnership with General Motors. All rights reserved ©2026 DCI Marketing.