In-Dealership
Digital Network
Digital Network
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Transform your dealership into an immersive luxury environment. Cadillac IDDN delivers a seamless, intuitive customer experience across your showroom, lounge, and service drive — all while maximizing your brand-approved iMR eligibility.
The Cadillac IDDN engagement platform is a holistic communication tool that helps engage your customers wherever they enter your facility.
Maximize revenue in your highest-traffic zone. Service Digital Media acts as a sophisticated, silent advisor—presenting real-time offers and transparent pricing when your customers are most engaged.
Enhanced Transparency
Dynamic Revenue Growth
Integrated Convenience
Cadillac customers expect an environment as refined as the vehicles they drive. Showroom Digital Media delivers striking, lifestyle-driven, and educational content that effortlessly aligns with Cadillac’s luxury aesthetic.
Deeper Product Engagement
Targeted Showroom Messaging
Streamlined Path to Purchase
Smart Ads automatically deliver the most relevant content based on what’s happening at your dealership and in your market. Powered by DCI Connect and built from Electronic Order Guide (EOG) data, approved Cadillac assets, pricing, and retailer content, every ad is dynamically assembled and updated without manual production.
DMS Integrations
Weather & Region
DCI Connect Campaigns
Go beyond proof of play with reporting that reveals why content was shown, what triggered it, where it appeared, and how customers engaged. Compare performance across retailers, regions, campaigns, and content types to continuously optimize your digital strategy.
Respect your customers' time and comfort. Lounge TV provides curated, ad-free entertainment designed specifically for premium waiting spaces—removing competitor ads or divisive content.
A Higher Standard
Upsell with Confidence
Brand-Aligned Entertainment
Upgrade the Lounge TV experience and engage your customers with:
Empower customers to tailor their Cadillac to their exact lifestyle. The interactive Accessories Touchscreen brings your entire catalog to life for self-paced exploration.
An Interactive Playground
Expansion-Ready
Cadillac-Approved Content
Incorporate the Accessory Touchscreen Display into your existing Slat Wall Accessory Program (SWAP)*, creating a more impactful showroom experience.
Cadillac-Approved Accessory Content
Explore featured or custom-fit accessories for every Cadillac model, including wheel options.
Browse Accessories From Full Cadillac Catalog
Educate your customers on the perfect accessories for their lifestyle and Cadillac model.
Add an Optional Wheel Visualizer Screen
View available wheel upgrades full-size on a special circular shaped screen.
Bring the Cadillac design studio to your showroom floor. The Color & Trim Touchscreen allows clients to interactively explore premium paints, leathers, and alternative models.
Cadillac IDDN is available through two straightforward models. Both include full DCI support. Choose the option that fits how your dealership prefers to invest.
Lease
The preferred model for dealers who want full-service support and a lower upfront commitment.
iMR eligible — significantly reducing your out-of-pocket cost
No upfront cost for equipment, shipping, or installation
Predictable monthly cost — easy to budget and plan around
Maintenance, technical support, and content management included
Equipment updates available for active subscribers¹
Purchase
The traditional model for dealers who prefer to own the hardware outright.
iMR eligible
One-time investment — your dealership owns the equipment
Lower total cost over the long term
Dealer IT team maintains control over future hardware updates
Out-of-pocket cost applies for technician visits
¹ See Terms and Conditions. Equipment updates apply to active lease subscribers under normal operating conditions.
Toll-free support is available Monday-Friday, 8 a.m. - 5 p.m. CT.
IDDN is powered by DCI
Our Customer Success team will contact you soon to schedule your free on-site consultation.
