IDDN For Cadillac Dealers
Showroom
Showroom Digital Media
Service
Service Digital Media
Lounge
Lounge TV
IDDN is powered by DCI Marketing

Turn Every Screen into a Sales Opportunity with GM IDDN

Right message. Right moment. Across every area of the dealership, GM IDDN simplifies communication and helps dealers master the digital customer journey.

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Built for How Dealerships Operate
Simple to run. Easy to maintain. Designed to work the way dealerships do.
Today's customers expect clear, relevant communication. GM IDDN connects with shoppers across the showroom, lounge and service areas using engaging digital content that supports the buying journey.
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One Unified Experience

Deliver a cohesive customer experience across horizontal and vertical screens

Modernize the Dealership

Engage customers with dynamic digital displays

Consistent GM Branding

Maintain brand messaging across every screen

Built for Daily Operations

Support sales and service teams with minimal effort

Your Dealership Digitally Connected at Every Turn

Maintain a consistent digital experience that connects every space seamlessly.

Service Digital Media

Service Digital Media is a digital media engine that powers your service lane marketing efforts, showcasing data-driven offers, promotions and competitive pricing while service is top of mind for your customers.

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Lounge TV

Lounge TV is a digital media experience designed for dealership waiting and lounge areas. It delivers content that keeps customers engaged, reinforces brand values, and enhances the in-dealership experience during service or sales visits.

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Showroom Digital Media

Showroom Digital Media is a robust, data-driven platform that streamlines content management and informs your customers with consistent, brand-compliant, and timely messaging.

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Showroom Digital Media

Showroom Digital Media is a robust, data-driven platform that streamlines content management and informs your customers with consistent, brand-compliant, and timely messaging.

Learn More

Service Digital Media

Service Digital Media is a digital media engine that powers your service lane marketing efforts, showcasing data-driven offers, promotions and competitive pricing while service is top of mind for your customers.

Learn More

Lounge TV

Lounge TV is a digital media experience designed for dealership waiting and lounge areas. It delivers content that keeps customers engaged, reinforces brand values, and enhances the in-dealership experience during service or sales visits.

Learn More

Digital Signage That Works

From the sales floor to service lanes and customer lounges, the IDDN digital engagement platform helps you communicate effectively.

Questions? Explore Our FAQ

What customers are saying about in-dealership digital experiences

63%
say digital experiences improved their perception of the brand
54%
would choose a preferred dealership experience over price
1-3
average visits before purchase - make first impressions count

GM IDDN Digital Signage Solutions

Powered by DCI Marketing

Role
Content
Brand
Impact
Benefit
Format
Requirement

Showroom & Service

Inform & promote

GM-aligned live pricing, offers & messaging

GM branding consistent across every screen

Drives quick decisions

Fewer manual updates & reduced errors

Horizontal or vertical screens

EBE required

Customer Lounge

Entertain & engage

Curated lifestyle programming

No competitor ads or political content

Better wait-time experience

Centralized content oversight

Horizontal screens

Optional

Showroom & Service

Role

Inform & promote

Content

GM-aligned live pricing, offers & messaging

Brand

GM branding consistent across every screen

Impact

Drives quick decisions

Benefit

Fewer manual updates & reduced errors

Format

Horizontal or vertical screens

Requirement

EBE required

Customer Lounge

Role

Entertain & engage

Content

Curated lifestyle programming

Brand

No competitor ads or political content

Impact

Better wait-time experience

Benefit

Centralized content oversight

Format

Horizontal screens

Requirement

Optional

Why Dealers Choose DCI

Proven at Scale

Trusted by 7,000+ dealerships for 10+ years managing digital content

Established GM Relationship

Electronic Order Guide provider and long-standing iMR/EBE partner

One Partner. Fewer Vendors.

Fixtures and digital media from one source, simplifying rollout and operations

Option to Lease or Purchase Hardware

Based on the needs of your dealership, choose whether you'd prefer to lease or purchase.

Lease

Best Value

A subscription program that provides and maintains the latest equipment with no upfront costs.

iMR eligible

No upfront costs for equipment, shipping or installation

Equipment updates for active subscribers1

Live end-to-end technical support

All-inclusive maintenance included2

Predictable monthly cost

Purchase

A traditional purchase program where your dealership owns the players, cabling and monitors, giving your IT staff control of any future updates.

Not iMR eligible

One-time investment

Lower long-term cost

Out-of-pocket cost for technician visits

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1 See Terms and Conditions. 2 All-inclusive maintenance includes remote monitoring, technical support, software updates, warranty coordination, and replacement of defective hardware under normal operating conditions. It does not include damage caused by misuse, unauthorized modifications, accidents, or external factors.

Frequently Asked Questions

We're here to help! Find answers to common questions below. Can't find what you need? Contact us toll-free at 1-800-766-5660.

What is IDDN?

In-Dealership Digital Network (IDDN) is GM's digital display program designed to deliver brand-approved, dynamic content across all areas of the dealership – enhancing customer experience and supporting vehicle sales.

Is DCI's suite of IDDN services iMR eligible?

IDDN participation under the lease model is iMR eligible. This means lease-based payments qualify for iMR reimbursement, helping dealerships offset costs while maintaining digital compliance and enhancing the in-store customer experience.

What does enrollment in IDDN services cover?

Enrollment includes everything required to operate your IDDN, including monitors and media players, content delivery, administrative support, and ongoing technical assistance.

Can I use existing monitors or media players with IDDN?

To ensure full compatibility with GM requirements, existing media players must be replaced across the IDDN program. However, dealerships may continue using their current monitors, provided they are commercial grade. If additional monitors are added in the future, applicable installation costs for the new equipment will apply.

How do I enroll?

Simply contact DCI Customer Success at 1-800-766-5660, and our team will schedule a free on-site consultation to assess your dealership's needs. We'll provide a tailored quote, and upon your approval, DCI will coordinate installation and activation of your new equipment.

Who do I contact for support, upgrades or changes to my service?

DCI provides support for all IDDN subscribers. Whether you need technical assistance, would like to add equipment, or have questions about your participation in the program, our support team is available Monday–Friday from 8 a.m. to 5 p.m. CT.

Technical Support: 1-800-525-2017
Customer Success: 1-800-766-5660

Ready to Upgrade Your Dealership?

Contact us today for a custom quote. Submit your information below or call 1-800-766-5660 to get started.

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