IDDN For Cadillac Dealers
Showroom
Showroom Digital Media
Service
Service Digital Media
Lounge
Lounge TV
IDDN is powered by DCI Marketing

Take Control of Your Lounge Entertainment with IDDN Lounge TV

Engage your customers with premium branded content, positive messaging and no competitive ads.

Get Started
GM Logo
IDDN is powered by DCI Marketing
IMR Logo

Their Attention Is Yours - Make It Count

Enhance your customer lounge experience with exciting, informative and positive branded content. Lounge TV reinforces brand loyalty, aligns with GM messaging, and eliminates divisive cable programming and competitor ads.

Premium Content Library

Premium Content Library

A curated mix of brand-specific messaging and lifestyle content, automatically updated to keep your lounge experience fresh

Flexible Branding Options

Flexible Branding Options

Customize your content strategy with content packages that align with your brand identity and audience

Seamless Tech

Seamless Tech

Premium 4K displays with ongoing updates, maintenance and upgrades included

Trouble-Free Installation

Trouble-Free Installation

Expert installation setup using new or existing monitors

Professional Support

Professional Support

Live end-to-end tech support from installation to operation

Experience Lounge TV in Action

Watch the video for more information on Lounge TV setup and features.

Play
Questions? Explore Our FAQ

Select Your Lounge TV Options

Select the Lounge TV content plan that best fits the brands you represent, then choose whether you'd prefer to lease or purchase the monitors, players and service options from DCI.

Chevrolet GM GMC
Step 1
Choose Your Content Plan

Single-Brand

Single-brand package with content tailored to Chevrolet, Buick or GMC, plus basic support

Dual-Brand

Dual-brand package with content tailored to Chevrolet/Buick, Chevrolet/GMC or Buick/GMC, plus basic support

Multi-Brand

Multi-brand package with content tailored to Chevrolet, Buick and GMC, plus basic support

Step 2
Lease or Purchase Hardware from DCI

Lease

A subscription program that provides and maintains the latest equipment with no upfront costs.

Best Value

iMR eligible

Premium 4K displays

Warranty through the end of subscription

Live end-to-end technical support

Professional installation

EBE compliant

Equipment updates for active subscribers 1

No upfront costs for equipment, shipping or installation

All-inclusive maintenance included 2

Content package fee included

Purchase

A traditional purchase program where your dealership owns the players, cabling and monitors, giving your IT staff control of any future updates.

Not iMR eligible

Premium 4K displays

Three-year warranty

Live end-to-end technical support

Professional installation

EBE compliant

Local IT department control

Get Custom Quote

1 See Terms and Conditions. 2 All-inclusive maintenance includes remote monitoring, technical support, software updates, warranty coordination, and replacement of defective hardware under normal operating conditions. It does not include damage caused by misuse, unauthorized modifications, accidents, or external factors.

From Order to Launch

We handle everything from equipment setup to content activation, ensuring a seamless experience.

Order Placed

We confirm your order and begin processing your Lounge TV setup request.

Delivery

Equipment ships to your location with full tracking info and delivery confirmation.

Installation

Expert technicians install and configure your Lounge TV system.

Go Live

Congrats! You're ready to engage customers with premium branded and lifestyle content.

Key Advantages of Lounge TV

Stronger Customer Connection

55% of viewers reported feeling more connected to their dealership, and 63% say it improved their perception of the brand

Increased Upselling Opportunities

Informative programming introduces customers to GM vehicles and services while they wait

Brand-Aligned Entertainment

Eliminates negative content, reinforcing GM values and creating a premium lounge atmosphere

“It is always positive and interesting content. We purposely added it to get away from the negative news and politics that make some people upset.”
Dealer Testimonial

Frequently Asked Questions

We're here to help! Find answers to common questions below. Can't find what you need? Contact us toll-free at 1-800-766-5660.

What is Lounge TV?

Lounge TV is a digital media experience designed for dealership waiting and lounge areas. It delivers content that keeps customers engaged, reinforces brand values, and enhances the in-dealership experience during service or sales visits.

What type of content is shown on Lounge TV?

Lounge TV features professionally curated lifestyle content tailored to each brand.

  • Chevrolet: Style & fashion, outdoor living, vehicle performance
  • Buick: Food & travel, community & environmental stories
  • GMC: Education, health & fitness, sports, money & finance
  • All Brands: Food & cooking, road trips, plus timely content like holidays & weather

What is included in the Lounge TV subscription?

Each subscription includes professionally curated, OEM-aligned content, regular updates, and ongoing playlist management to ensure a consistent and engaging customer lounge experience.

What are the different equipment options for Lounge TV?

Dealerships can choose the setup that best fits their space and budget:
  • Use Existing Monitors: Connect the Lounge TV media player to compatible TVs already in your dealership.
  • Order Monitors from DCI: Bundle Lounge TV with new commercial-grade monitors in multiple sizes.
Both options deliver a reliable, high-quality Lounge TV experience.

Once I place my Lounge TV order, how long does it take for delivery and installation?

Timelines vary by buying option:
  • Purchase: Equipment arrives in 2–4 weeks; dealer can install anytime after delivery.
  • Lease (with DCI monitor): Equipment arrives in 4–6 weeks, and DCI will schedule installation after delivery is complete.

When does my subscription fee begin?

The content subscription fee begins upon device registration with DCI, not upon delivery.

Is Lounge TV part of IDDN?

Yes. Lounge TV is part of IDDN.

What is the cancellation process for Lounge TV?

Purchase Option
Lounge TV is offered with no long-term contract. Dealers may cancel the service at any time. Hardware is dealer owned and non-returnable but may be repurposed for DCI’s other GM IDDN programs.
Lease Option
Lounge TV is offered under a 24-month lease agreement. Cancellation and termination fees are governed by the lease terms.

Do cancellations and returns require prior authorization?

Yes, cancellations and returns require prior authorization from Program Headquarters at 1-800-766-5660 before they can be processed.

Do returns incur any additional fees or costs?

Approved returns may be subject to a 20% restocking fee plus applicable freight costs.

Who do I contact for support, upgrades or changes to my subscription?

DCI provides support for all IDDN subscribers. Whether you need technical assistance, would like to add equipment, or have questions about your participation in the program, our support team is available Monday–Friday from 8 a.m. to 5 p.m. CT.

Technical Support: 1-800-525-2017
Customer Success: 1-800-766-5660

Ready to Upgrade Your Dealership?

Contact us today for a custom quote. Submit your information below or call 1-800-766-5660 to get started.

*Required